Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. All of the contributors to this site are both gamers and game makers.
All in Business
"When in doubt, add LeBron." That seems to have been Dream Games' mantra when they unleashed an all-out celebrity siege for Royal Kingdom.
Supercell has revamped its investment strategy under a new brand, but is it more than just rebranding? We break down Supercell Investments' track record, how it compares to CVC best practices.
By 2026, Gen Z will be the biggest spenders in gaming. But winning them over takes more than a good game—it takes creators, social ecosystems, and seamless cross-platform play. Here’s how to stay ahead.
How do you grow in a mature market? Well, there’s no one better to answer this question than Josh Wilson, CEO of SciPlay, who has steered the company to growth every year since 2013.
Influencer Marketing is a key UA channel, but making it profitable takes more than guesswork. Here’s what drives real, measurable impact.
Skillz is betting $75M to find the next big skill-based game, pushing real-money competition beyond casual titles into new, high-stakes genres. Is your game the one they’re looking for?
Türkiye has mastered hyper-casual and puzzle games, turning startups into billion-dollar giants. The question now is: Can it break into new frontiers?
With fewer open roles and more talent on the market, you’d think hiring would be easier—but it’s not. In fact, the high stakes mean hiring mistakes have never been costlier
Great gaming hubs need talent, money, and opportunity—and Abu Dhabi is going all in on all three. Could this be gaming’s next big hotspot?
Dive into our take on Supercell's jaw-dropping 2024! While they celebrated record revenue and user growth, we’re asking the tough questions.
2025 is going to be a wild year for consumer apps. From TikTok’s survival saga to AI-driven personal finance apps and the rebirth of super apps, here’s what we think will shake up the market and reshape how we connect, spend, and engage.
From private equity power plays to Web3 comebacks, here’s what we think will shake up the gaming world and redefine deal-making and investment strategies this year.
2025 is here, and the game is changing! From AI ads under $10 to loyalty programs driving big gains, explore the forces shaping mobile gaming’s next era.
The future of mobile gaming in 2025: bold bets, shifting trends, and some tough truths.
Let’s revisit last year’s crystal ball moments and see how our predictions measured up against reality.
Ready to make bold moves toward the executive suite? Gerard Miles, co-CEO of headhunting firm Mission One, shares what it takes to evolve from individual contributor to strategic leader.
In an industry overwhelmed by copycat games, learn why emotional connections to characters are vital for retention.
No one runs live games like a social casino company. And no one excels in social casinos quite like SciPlay. We unpack their winning strategies.
Hybrid monetization is more than a buzzword—it’s the strategy every game studio needs to master in 2024.
Curious about the seven trends in gaming and app development that have shaped the industry so far in 2024? Learn how AppLovin's insights into hybrid monetization and AI strategies are helping companies achieve sustainable growth.
