Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. All of the contributors to this site are both gamers and game makers.
Three backend engineers were told they were unfundable and building in a graveyard market. Ten years later, Heroic Labs is profitable, powers major game studios, and never raised VC money. Here's how they did it.
Most companies tell employees to "figure out AI" on top of their regular work. AppsFlyer did the opposite. They made AI learning the work itself, and the results reveal why the top-down approach is failing.
A decade after that first pitch meeting at Rovio, the fully realized vision: how top studios use analytics to reduce decision latency and see truth before competitors even react.
Supercell went all-in on Squad Busters with Hollywood talent, no soft launch, and a $150M budget. It didn't work out. Here's why it still mattered.
One pretend Swede is moving to Cyprus, and it's not for the beaches. This small Mediterranean island is becoming Europe's unlikeliest game development powerhouse, with major studios like Wargaming and Owlcat Games leading the charge.
Game development is evolving from logic to life. Through world models, Pim De Witte is building a future where virtual worlds learn, react, and feel alive.
Former Take-Two CEO Ben Feder explores how AI is redefining creativity in gaming and why his new fund, Tirta Ventures, is investing in the next wave of intelligent game studios.
From China’s regulation reset to SEA’s new payment ecosystems, Asia is setting the rules for the next era of gaming.
Supercell’s Ilkka Paananen calls out EU regulators over the Digital Fairness Act, warning that new laws could cripple Europe’s $27B gaming industry. Is Brussels protecting consumers or killing its own innovation engine?
A poker roguelike made by one person broke the internet, and Playstack turned it into a phenomenon. Here’s how they did it.
Key lessons from Supersonic’s leaders on turning a hybridcasual idea into a scalable hit - covering publishing, monetization, creative strategy, and growth.
An ultra deep dive into Newzoo’s gaming market report that leaves no graphs unturned.
The trap isn’t speed, it’s misalignment. Here’s why motion without strategy kills velocity.
UA financing is one of gaming’s most powerful yet misunderstood growth levers. Here’s when it works, when it doesn’t, and why it might be the cheapest capital you’ll ever raise.
Mishka Katkoff and Phil Black are leaving the Nordic cradle for the sunlit chaos of Greece and Cyprus. Here’s why two game consultants traded comfort for motion, and what they’re taking with them.
What makes you come back to an app every single day? Obviously, it’s not just streaks. Explore how top consumer apps are borrowing from the game design playbook to turn downloads into daily rituals.
From economy pitfalls to pricing strategy, here are 5 real-world cases showing how asking the right data questions can drive retention, revenue, and growth in games.
Why more leaders are going fractional: the ups, downs, and career truths of taking high-impact roles without going full-time.
HABBY has done what most mobile publishers only dream of: created a repeatable, monetizable model in a genre many dismissed as a fleeting trend.
Not all celebrity ads are created equal. Let’s dive into the data behind gaming’s biggest celebrity collaborations — from Gordon Ramsay to MrBeast — and see what makes some soar while others stumble.
