Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. All of the contributors to this site are both gamers and game makers.
Deep dive of Pixel Flow and it’s success of making $500K+ a day
The evolution of art direction, the integration of AI in creative processes, and the balance between creativity and business acumen
A deep dive into how Sort Puzzles evolved into a major hybridcasual puzzle subgenre.
We unpack the biggest mobile app trends 2026 and mobile gaming trends 2026.
How Zynga built and builds games that never die
Why UA performance often collapses right when it looks like you’ve cracked growth
Great teams aren't hired. They're built, one courageous, uncomfortable decision at a time.
Mobile, Console, Steam, China, AI, Sony, Xbox, GTA6... 12 bold and data backed predictions.
Why great games (and great bands) are built by people who actually give a sh*t
The Most Honest Awards in Gaming Industry
Simon Hade's journey from co-founding Space Ape through Supercell and eventually into arms of Duolingo is worth hearing.
AppCharge went from zero to $500M+ in gaming transactions, but the real story is three years of grinding, failed funding rounds, and two best friends learning to disagree without breaking
Why are major studios suddenly throwing a third of their media budgets at loyalty platforms? VYBS founder Ido Raz breaks down the channel everyone dismissed as "cheap installs" that's now fueling the industry's fastest growth.
Three backend engineers were told they were unfundable and building in a graveyard market. Ten years later, Heroic Labs is profitable, powers major game studios, and never raised VC money. Here's how they did it.
Most companies tell employees to "figure out AI" on top of their regular work. AppsFlyer did the opposite. They made AI learning the work itself, and the results reveal why the top-down approach is failing.
A decade after that first pitch meeting at Rovio, the fully realized vision: how top studios use analytics to reduce decision latency and see truth before competitors even react.
Supercell went all-in on Squad Busters with Hollywood talent, no soft launch, and a $150M budget. It didn't work out. Here's why it still mattered.
One pretend Swede is moving to Cyprus, and it's not for the beaches. This small Mediterranean island is becoming Europe's unlikeliest game development powerhouse, with major studios like Wargaming and Owlcat Games leading the charge.
A clean, high-signal newsletter for builders who want to understand what's working in games—fast.
