Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. All of the contributors to this site are both gamers and game makers.
All in Business
In the post-IDFA era cross-promotion has been elevated from auxiliary component a marketing mix to a vital element of a portofolio growth strategy. Here’s how to do it effectively.
Why Netflix is entering the games industry. What are the different strategies the company could adopt. How they could succeed or fail.
It’s not about being the best. It’s about being better than you were yesterday.
How deprecation of the IDFA will catalyze accelerated consolidation in the mobile gaming space
Three areas where performance marketing and game team must work together
Perhaps the most thorough analysis of Supercell’s strategy, portfolio, culture, and M&A efforts.
If your goal is to create a stable and predictable gaming business then focusing on long-term retention from day one is the key to success.
Despite stagnating downloads in 2019 Casino games reached $3.3B (+26% YoY). And it’s not only the Kardashians that were helping rake it up…
