Media

ALL PODCASTS, ARTICLES AND MORE.

Jared Gibbons 5/6/20 Jared Gibbons 5/6/20

Social Gaming, the New Normal 👨‍👩‍👧‍👦

Jared Gibbons 5/4/20 Jared Gibbons 5/4/20

10 Years of Excellence - Deconstruction of Supercell

Perhaps the most thorough analysis of Supercell’s strategy, portfolio, culture, and M&A efforts.

Jared Gibbons 5/1/20 Jared Gibbons 5/1/20

F2P Games Services: Q&A with Beamable CEO

Jared Gibbons 4/8/20 Jared Gibbons 4/8/20

Long-Term Retention - Why D180 is the New D30

If your goal is to create a stable and predictable gaming business then focusing on long-term retention from day one is the key to success.

Jared Gibbons 2/3/20 Jared Gibbons 2/3/20

2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H!

Despite stagnating downloads in 2019 Casino games reached $3.3B (+26% YoY). And it’s not only the Kardashians that were helping rake it up…

Jared Gibbons 1/29/20 Jared Gibbons 1/29/20

2020 Predictions #7: Why Auto-Chess Games can't Monetize - and How to Fix That

In 2019 Auto-Chess games were the viral trend. Three giants, Blizzard, Riot and Valve, all entered the market. Less than a year later, all three are struggling to scale.

Jared Gibbons 1/27/20 Jared Gibbons 1/27/20

2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace

2019 was the year of misleading ads. 2020 is going to be about a consumer-friendly, data-driven approach to matching ad creative with audience tastes.

Jared Gibbons 1/24/20 Jared Gibbons 1/24/20

2020 Predictions #5: The Clash of Ice and Phasers

Strategy games generated $5.4Bn in 2019 growing 23% YoY. This is the genre where the big bucks are made and the winners are redefined.

Jared Gibbons 1/22/20 Jared Gibbons 1/22/20

2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines?

Shooters genre is dominated by giants from the likes of Tencent, Supercell, Activision and Epic. What happens when EA enters the battle? And is there room for anyone else?

Jared Gibbons 1/20/20 Jared Gibbons 1/20/20

2020 Predictions #3: How to Get That RPG Loot

With almost a $3Bn in annual revenues and a bullish 18% growth year-over-year RPG remains a genre that is still far away from its peak.

Jared Gibbons 1/17/20 Jared Gibbons 1/17/20

2020 Predictions #2: What Happens When the Hypercasual Party Ends?

Thoughts on Hybridcasual, an unfortunate platform improvement, the revival of a forgotten sub-genre, a new Idler and one sub-genre ripe for innovation!

Jared Gibbons 1/14/20 Jared Gibbons 1/14/20

2020 Predictions #1: Prepare to Crown the New King of Puzzle Games

With $4.5Bn in IAPs at a 18% Year-over-Year growth the Puzzle genre is filled with not only massive competitors but also fantastic opportunities and unique growth stories!

Jared Gibbons 12/11/19 Jared Gibbons 12/11/19

Four Reasons Why the Hypercasual Gold Rush is Coming to an End

A data story signalling the next evolution of Hypercasual aka “Hybridcasual”!

Jared Gibbons 9/30/19 Jared Gibbons 9/30/19

Here's How Subscriptions Will Disrupt the Games Industry

During the decade the subscriptions based business model has disrupted several major B2C industries from music to TV and shopping. Games will be next.