The Game Makers Vlog - Season 1
Game Makers is a fantastic vlog by our very own Joseph Kim. In his first season, Joe talks to Jam City’s head of performance marketing on how to rack up installs, interviews a product manager working on Jurassic Park World, dives deep on creative services and even talks to, well, myself.
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“With games like Cookie Jam, Panda Pop, and Harry Potter Hogwarts Mystery how does Jam City approach marketing for their mobile games? Harry Potter got 40M installs to date so far. What types of UA activities drive those installs? What are the big differences between performance and brand marketing?”
“Learn more about Mobile Games Product Management from Victor Wang who is a PM on the hit F2P game Jurassic World Alive. Note: Joseph Kim works at NBCUniversal with Victor Wang in the Games & Digital Platforms group. All opinions expressed in this video are his own and do not represent the views of NBCUniversal.”
“Michail (Mishka) Katkoff is Head of Studios for Rovio. But before he became a big shot game leader and executive, he was quietly building the biggest mobile gaming blog in the industry: Deconstructor of Fun.” Sorry for the sound, we shot in a fairly loud venue, but trust me the content is worth it.
“Speak to the founders of Section Studios, one of the premiere video game art studios based here in Los Angeles. In addition to clients including Riot Games for League of Legends, Section's founder Cecil Kim developed art for God of War while at Santa Monica Studios. What is life like running an art studio?”
“What does a Creative Services agency do? How has the market changed? What is the role of brand marketing in today's world? Walk through of building a Video Game Trailer Disclaimer: Joseph Kim works for NBCUniversal in the Games & Digital Platforms group.”